Agreement Includes In-Arena Branding and Fan Giveaways

November 7, 2024 – The Charlotte Hornets and idegy, a leading branded merchandise agency that works with some of the biggest brands and professional sports teams worldwide, today announced a multi-year partnership under which the brand becomes an Official Partner of the Charlotte Hornets. Under the agreement, idegy will support Hornets Sports & Entertainment (HSE) with various printing and promotional needs, including the installation of arena branding following phase one of the Re!magine Spectrum Center renovation project and fan giveaways throughout the Hornets season.

“We are pleased to have idegy as an official partner of the Charlotte Hornets,” said HSE Chief Marketing Officer Seth Bennett. “Throughout the organization, we’re focused on elevating our offerings – and that includes our branding and marketing partners. idegy understands our bold organizational vision, and our Hive Mentality, and is helping us generate more buzz through branded merchandise at Hornets and Spectrum Center events."

To tip off the partnership, idegy sourced the team’s Opening Night fan giveaways, including 13,000 Carolina Strong T-shirts to create unity amongst fans and raise awareness of the long-term needs surrounding Hurricane Helene relief efforts, and 10,000 Hive Mentality Rally Towels to promote the team’s newly released tagline. idegy will also source future giveaways during the 2024-25 season, including a Hornets Cup Rally Towel on November 29, Buzz City Kids Day Friendship Bracelet on December 28 and more.

"We are thrilled to partner with the Charlotte Hornets," said idegy CEO and Founder Mathew Grossman. "Our experience in the branded merchandise industry is unmatched and we’re set to be instrumental in delivering branded merchandise that amplifies the Hornets iconic brand in Charlotte and beyond."

In addition to the Proud Partner designation and promotional branding support, idegy receives the right to use team marks and logos.