Agreement Includes Free Fenix’s Clean Juice, Salata and Hustle House Fitness Franchises

February 21, 2025 – Hornets Sports & Entertainment (HSE) today announced a multiyear partnership with Free Fenix, a Charlotte-based venture company behind health-focused brands including Clean Juice, Salata and Hustle House Fitness, under which the company becomes a Proud Partner of the Charlotte Hornets. 

“We are pleased to add Free Fenix to our roster of partners,” said Hornets Sports & Entertainment President of Business Operations Shelly Cayette-Weston. “With Clean Juice, Salata and Hustle House Fitness, their brands cover a wide variety of areas that our fans enjoy. We look forward to helping them continue to build awareness for their products.”

As part of the partnership, Clean Juice is available for purchase at select Spectrum Center concession locations, including the Fourth Ward Market outside section 111, the Grab & Go Markets outside sections 103 and 228 and the new Fast Break Markets outside sections 208 and 226. In-arena advertising for Free Fenix’s brands includes presenting sponsorship of a T-Shirt Toss and a pregame scoreboard feature for each home game, along with a “Flex Cam” and concourse giveaways for select home games. Free Fenix also receives digital advertising via Hornets email communications and push notifications from the Hornets App. Additionally, Hornets season ticket holders will receive a 15% discount at participating Clean Juice, Salata and Hustle House Fitness locations.

“It’s exciting to partner with the Hornets and promote Clean Juice, Salata and Hustle House Fitness at Spectrum Center,” said Free Fenix co-Founder Derrick Brown. “We hope Hornets fans will learn more about our brands and come try any or all of our great offerings.”